Super Bowl bans crypto ads

The Super Bowl draws a hard line for advertisers: cryptocurrency ads are banned this year. Stock exchanges and brokers will have to campaign elsewhere.

Last year, the biggest US sporting event was rather jokingly called ‘Crypto Bowl’ because of the many advertisements. So, according to broadcaster Fox network, there will be a total ban.

According to Fox Sports’ Mark Evans, two companies were already with bookings and two others were almost there. Still, they are taking the decision to turn them down. This is because there is quite a negative sentiment surrounding crypto and (therefore?) bitcoin. Brands like Coca Cola, beer or tech are bound to pass the review.

By 2022, crypto companies have collectively spent $54 million on Super Bowl ads. That money gets millions of people worldwide to see your brand.

US-based Coinbase suffered website outages after their advertising last year, due to crowding. Other names last year included FTX and Crypto.com. FTX has since imploded.

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  • Ivan Brightly

    Ivan Brightly is a leading cryptocurrency analyst and author with over 5 years of experience in the blockchain and digital asset space. He previously served as a senior analyst at a major cryptocurrency hedge fund where he led quantitative research and trading strategy development.

    Ivan holds a Master's degree in Finance from the London School of Economics and a Bachelor's in Computer Science from Stanford University. He is frequently invited to speak at fintech and blockchain conferences worldwide on topics spanning cryptocurrency trading, blockchain technology, and the future of digital assets.

    Ivan's commentary has been featured in several major finance and technology publications including Forbes, Bloomberg, and CoinDesk. He is considered one of the most insightful voices analyzing new developments in the cryptocurrency and blockchain industry.

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